Marketing Lead

Are you a marketing generalist with a sharp eye for strategy and a talent for execution? Do you enjoy owning both the analytical side of lead generation and the creative side of storytelling? Then we’d love to meet you!

About the Role

We’re looking for a Marketing Lead who thrives in a dynamic scale-up environment - someone who can develop product positioning and marketing collateral just as confidently as they can optimize our lead funnel and test new channels. You’ll report directly to our VP of Business Development and collaborate closely with the commercial team, while also working with internal and external content creators.

This role is ideal for someone who enjoys variety - combining online marketing, content development, lead nurturing, and product marketing - and who wants to make a measurable impact in a high-tech B2B company.

Your Key Responsibilities

• Own and execute Villari’s marketing strategy, aligning it with business development goals

• Manage and improve the lead generation funnel, from awareness to meetings

• Experiment with and optimize channels like LinkedIn - tracking what works and scaling accordingly

• Lead the development of product marketing content and messaging, including value propositions, use cases, and presentations

• Create and coordinate content such as videos, case studies, and newsletters - with help from internal colleagues and external content partners

• Maintain and refine marketing collateral used across commercial and technical conversations

• Support product and feature launches with structured go-to-market plans

• Organize events (e.g. trade shows, partner sessions, webinars)

• Work on PR and partnerships to boost visibility and credibility in the industry
  

About Us

At Villari, we are dedicated to extending the lifetime of steel structures in ports, infrastructure, and the steel industry through our certified crack detection technology. Our permanently installed wireless sensors detect even the smallest fatigue cracks in critical locations of bridges and cranes by analyzing variations in the magnetic field over time. Compared to traditional methods, we offer continuous and accurate inspection, carefree installation, competitive pricing, and certified technology. Our unique and patented solution has earned the trust of esteemed customers such as Tata Steel, Rijkswaterstaat, ProRail, ArcelorMittal, and many more. We take pride in our extensive coverage of 1500 sensors deployed across 8 countries, ensuring the safety and longevity of critical steel structures worldwide.

Villari’s Core Values

1. Integrity – We are honest about what we know and what we don't know for certain. We treat our data with the greatest care and understand that it this of utmost importance in this critical industrial environment in which we operate. There is always room to address doubts and uncertainties, such that nothing is swept under the rug.

2. Expertise – Our company is delivering seriously high-tech service: we’re not building a new app to order pizza. The combination of fatigue crack growth, ferromagnetic flux leakage, and seamless wireless communication is our unique domain in which we work with a proud team of highly-skilled and intellectual people. Customers rely on us because we know what we’re doing.

3. Accountability – We take responsibility for our actions. There’s no “not my problem” or “I don’t care” attitude at Villari. Learning from each other and carrying a both collective and individual feeling of ownership is extremely important in order to be an effective and well-balanced team.

4. Exploration – Villari was founded on the idea that we were bold enough to take complex physics and turn it into a meaningful product for our customers. As such we’ve pushed quite some boundaries along the way and we’re not afraid to turn left where others go right. On all levels people should be encouraged to try out new things and to test “wild ideas”. We understand and accept that new ideas sometimes turn out to be unsuccessful, as this is an integral part of exploring.

5. Approachability – As a company, and as individuals, we want to always be open for discussion, feedback, doubts, or just a casual chat about a topic unrelated to work. This goes towards clients, suppliers, colleagues, and towards superiors and people under your supervision. We help each other out and listen when others have something to say, regardless of seniority.

These values are at the core of our business and identity and it's very important that all our employees identify with these values.

What You Bring

• At least 7 years of experience in marketing - ideally across both product and lead generation domains 

• Experience with B2B and/or technical industries

• Strong analytical mindset: you understand funnel metrics and can spot opportunities to improve them

• Creative storytelling skills for translating complex tech into clear messaging

• Comfortable collaborating with internal teams and external creative partners

• Excellent verbal and written communication in English

• HBO / WO degree or equivalent working/thinking level

• Preferably experience with Hubspot and Canva

• You live in the Netherlands, are authorized to work here, and are happy to collaborate in person at our Delft office regularly
  

What We Offer

• A salary between €4200,- and €5800,- gross per month, depending on experience.

• Contribute and experience being part of a scale-up with international ambitions.

• Energetic and professional company culture, based on ownership and responsibility

• 25 vacation days per year

• Hybrid and onsite working opportunities

• Travel expenses covered

• Every day we will provide a lunch at our office

• Participate in the most fun company events and drinks
  
  Research shows that women are less likely to apply for a job unless they meet 100% of the qualifications. If you're excited about this role but your experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate.